Marketplace Marketing Requirements
Fitchburg State offers an e-commerce portal, Marketplace, to provide many university-based products and services to the broad campus community and the public. Online visitors are encouraged to take advantage of this platform to buy any items and experiences, including:
- Tickets to university events
- Sports camp reservations
- Practice tests
- Diploma replacements
- Seats in adult education classes
How to establish a Marketplace storefront
Campus departments and student organizations interested in establishing a storefront on the Marketplace platform should send their request to marketplace@fitchburgstate.edu or lschuster@fitchburgstate.edu. The university’s stores, also known as storefronts, are set up to allow shoppers to find merchandise and services. For example, Athletics hosts multiple stores – including Baseball, Hockey and Lacrosse – where visitors can find just the right sports item or service they need.
Requests for images to help advertise your store should be 800x800 pixels using .jpg, .gif or .png formats. You will find the academia shield in your departments directory in the “Interdepartmental Share” folder on the network. Special request for other images should be made directly to the design@fitchburgstate.edu. A banner image may be one photograph or a collage.
Requirements for Store and Product/Service images
These default images are the university’s several previously established and approved logos, depending on the store owner.
Administrative, Academic Affairs, Campus Services, and Volunteer Organizations Stores and Products
Use the university shield on a white background.
Student Development (including Student Clubs and Organizations) Stores and Products
Use the university shield on a green background.
Athletics, Recreation, Sports Teams, and Cheerleading only
Use the falcon head for Stores and the Fitchburg State flying “F” for Products.
