Presenting a strong visual identity is a critical part of our efforts to promote the university brand, recruit students, and display brand recognition. Visual brand consistency is paramount across multiple platforms.
- Brochures
- Web and social media pages (Facebook, Instagram, TikTok, etc.)
- Advertisements (print and digital)
- Promotional materials for events (poster, banners, signs, swag)
- Business cards
- Stationery
- Novelty items
- Clothing
- Electronic messages
These guidelines help the university departments, organizations, and clubs communicate more effectively, while also building the university's brand and image. Proper use of our design elements eliminates confusion and presents a sense of coherence in our communications. Any visual elements must follow the official and approved university brand guidelines below.
To help you navigate through this information, you can use the links below to quickly find the information you need to meet these requirements.
If you have any questions regarding any of this information, please contact marketing@fitchburgstate.edu.
Visual Identity Guidelines
Mascot Guidelines
Marketplace Marketing Guidelines
Visual Identity Guidelines
These guidelines are for all audiences on all possible platforms both print and digital. Print Services is the only official campus resource for design and production information. Logos are available in several electronic formats on this website. You can email Design design@fitchburgstate.edu or Print Services printservices@fitchburgstate.edu or call 978.665.3394 for more information.
Logos
Three graphic components: the logo, the seal, and the falcon—are used to express the university's identity. The horizontal university logo is the graphic element most often used in communication. At least one of these elements must be included on any Fitchburg State University produced print or digital collateral.
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The Logo 
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Alternate versions 
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| The shield (Book/"F") symbol should never be used alone unless an explicit exception has been granted by the Marketing Department. (i.e. social media icons). |
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The Seal The university seal is reserved for more formal occasions and publications. |
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The Falcon Athletics logos (falcon head) should not be combined with any university logo or seal. For more detailed information on the athletics identity system, please refer to their Visual Identity Manual. |
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Avoid rotating, changing, altering, or adding additional features to any approved logos.
Borders and embellishments should not be added to the logo or seal.
The use of other symbols and logos by campus departments and organizations is NOT allowed, particularly on publications (either print or digital) intended for or may be accessible to all audiences, both internal and external. Departments, programs, university partners and student organizations may request an official departmental logo from Print Services.
If you need a different file format (i.e. EPS (Vector Art)) contact Print Services.
Colors
- The university colors are green and yellow. Printing ink Pantone colors are 343 C Green, and 123 C Yellow.
- In order to present a consistent look please use these color values: Green RGB (10 86 64) or HEX (0A5640). Yellow RGB (255 199 42) HEX (FFC72A).
- For details on proper use of the colors in specific contexts, please email Print Services printservices@fitchburgstate.edu or call 978.665.3394 for more information.
Fonts
- The use of a variety of fonts in a single piece diminishes the impact. All uppercase and bold type should be used sparingly.
- For written text, many fonts are available for use. However, it is recommended that one font style be selected for headings and one for body text.
- Artwork using the logo font must be arranged through Print Services.
Additional Required Information
- The university's full, official name, Fitchburg State University, must appear on all materials, digital and print. The less formal usage, for second reference, is Fitchburg State—not FSU (since those initials also refer to other institutions).
- Stationery with the university logo and address is available. For reasons of consistency and cost, all departments must use official university letterhead, business cards, and envelopes.
- Clear content and careful proofreading are essential.
- Sample designs and assistance in implementing them are available from Print Services.
Mascot Requirements
Mascot Identity
The Fitchburg State University mascot, Freddy, is a cherished symbol of our institution's pride and heritage. Freddy embodies the values of excellence, integrity, and inclusivity that define our university community.
Consistent Mascot Presentation and Usage
The university mascot must be depicted in its original, unaltered form at all times. No modifications or alterations to the mascot's appearance are permitted, including but not limited to changes in physical features, attire, or accessories.
Official University Attire
The university mascot must always be portrayed wearing the official branded Fitchburg State University attire.